Advertising: Amazon vs. Goodreads

chrismcmullen

Image from ShutterStock. Image from ShutterStock.

ADVERTISING e-BOOKS

Since KDP introduced Advertising Marketing Services (AMS) for KDP Select books earlier this year, I’ve placed 50 ads on a variety of nonfiction Kindle e-books.

I’ve also placed over a dozen ads with Goodreads. It’s interesting to compare the two options for advertising e-books.

AUDIENCE

There are two great things about advertising right on Amazon’s website or on a Kindle device (both are possible with AMS via KDP):

  • Many of the customers who see your ad are already shopping for other books, i.e. they are looking for books to read, they have their wallets out, and they are ready to spend money.
  • Since they are already on Amazon, your ad isn’t interrupting some other activity and trying to persuade customers to leave one site to visit another.

If you advertise at Goodreads with a link to your Amazon product page, you’re asking readers who were…

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